Preparing for market launch

Case Study
We prepared for market launch by conducting thorough research, creating market access strategies, and engaging stakeholders to deliver strategic insights and recommendations.
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Technical Ability

We are technically astute, with experts who bring deep healthcare strategy and clinical knowledge to every project.

Secondary research

We conducted an extensive review of current and future competitors, relevant analogues, and existing clinical trial data.

Primary research

We recruited 3 payers and 2 payer-advising KOLs in each of the EU5 markets.

Pricing methodologies

We used thorough, tested pricing methodologies to elicit specific, targeted responses from payers and KOLs.

Practical Agility

We are practically agile, operating with a lean structure that allows seamless teamwork and swift resource deployment, ensuring efficient project completion without unnecessary bureaucracy.

Market access strategy

We developed a highly graphical “market access and funding map” for each market, tailored to the condition.

Primary research

We completed payer and KOL recruitment and interviews in just under 3 weeks.

Strategic workshop

We conducted internal and client workshops to analyze and disseminate opportunities and market hurdles.

Reimbursement strategy

We provided insights on anticipated reimbursement, price potential, and restrictions for different populations, summarised in a PowerPoint presentation.

Executive exchange

We created a five-slide executive summary with top-line visuals and recommendations for optimal market access, designed for a CEO presentation.

Relevant resources

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