Regional market access teams were using and adapting disparate, often incorrect, versions of global materials for their market access activities. Managing simple questions and requests about materials from regional teams was consuming a lot of the global team's time.
Solution
A product-branded intranet-based site packed with engaging and interactive elements was developed to serve as a consistent, centralised source of information for market access affiliates across the globe.
A central resource of approved materials for use by affiliates in their daily activities.
Training
Well presented information that educated affiliates on the key differentiators and value of the product.
Consistent Communication
Provided affiliates with key evidence to communicate the product’s value and handle potential objections
Go-to Location
The hub was as a popular resource for affiliates and quickly became their go-to location for market access activities.
Internally Hosted
Developed to be housed and maintained on a client’s intranet with no ongoing access or subscription fees.
Loving it! We used to get numerous repeat requests from individual markets and found ourselves providing the same answers and information again and again. Now I just point everyone to the hub and know that it has all the information and materials they need. It’s also so pleasant to use!
At FIECON, we use advanced technology, and AI to enhance the quality of our health economics and market access strategies. By automating processes and improving data analysis, we deliver precise, tailored solutions that optimize product commercialization and ensure strategic success.
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