A regional market access lead desired an innovative and highly engaging means for affiliates to present key evidence from the global value dossier to external audiences as they looked to increase their market share.
Solution
An interactive value story was developed as an impactful on-screen presentation that covered unmet need and the clinical and economic value of the product and was fully supported by health economic and real-world evidence.
Values relevant to the audience were presented front-and-centre to facilitate a useful meeting focussing on matters of importance.
Engaging Narrative
Model inputs were integrated into the economic value messaging of the product to deliver a seamless presentation.
Tailored Results
Capturing facility-level data upfront quickly demonstrated the impact for the facility across scenarios.
Rigorous Calculation Explanation
The presented narrative was fully referenced and calculations explained throughout to quickly present reliable results.
Tertiary Inputs
Additional elements of the economic model were also included so they could be accessed if required.
This is so much easier to use in meetings! I’m able to show our product’s impact on a facility’s budget really quickly and make convincing arguments yet have all the inputs I need from the budget impact model available if necessary.
At FIECON, we use advanced technology, and AI to enhance the quality of our health economics and market access strategies. By automating processes and improving data analysis, we deliver precise, tailored solutions that optimize product commercialization and ensure strategic success.
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