Ensuring launch success in the Middle East

Case Study
FIECON provided market access strategy and launch sequencing for a new haematology product in the Middle East by adapting models, assessing HTA landscapes, and guiding affiliate engagement to propose Saudi Arabia as an early launch market.
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Technical Ability

FIECON consulted on the market access strategy and launch sequencing for a new haematology product approaching the market.

MA landscape assessment

We identified new HTA entities emerging via the Vision 2030 plan and mapped them to:
  • Evidence requirements
  • Decision processes
  • Key commercial steps

Model adaptation

We adapted a global model to the Saudi Arabian perspective by sourcing data and localising the model with epidemiology, costs, and comparators. We reflected differences in treatment sequencing and positioning in the model update.

Additionally

We leveraged the expertise of our affiliate network in Middle Eastern countries to capture all relevant insights.

Practical Agility

We are practically agile, operating with a lean structure that allows seamless teamwork and swift resource deployment, ensuring efficient project completion without unnecessary bureaucracy.

Re-framing the launch sequence for the product

We quantified the addressable market and potential reimbursed price, incorporating cross-HTA considerations like price referencing, and propose Saudi Arabia as an early launch market.

Affiliate engagement

We led internal workshops with Middle East affiliates to help them effectively convey the evidentiary requirements and market opportunities in their respective countries.

Relevant resources

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