Development of a global value proposition

Case Study
We develop global value propositions by conducting payer research, gap analyses, and targeted literature reviews, while aligning with internal teams to create evidence generation plans that optimize market access.
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Technical Ability

We are technically astute, with experts who bring extensive healthcare strategy and clinical knowledge to every project.

Targeted literature review

We reviewed competitor trials, previous HTA submissions, and analogue products.

Gap analysis

We assessed the evidence base and identify gaps based on evidentiary requirements for access in the therapeutic area.

Primary research

We recruited 18 payers across the US, UK, Germany, Spain, Italy, and France to validate the value proposition and evidence plan.

Practical Agility

We are practically agile, operating with a lean structure that allows seamless teamwork and swift resource deployment, ensuring efficient project completion without unnecessary bureaucracy.

Internal interviews

We led internal discussions with client teams across R&D, pricing, medical affairs, and HEOR to align on project goals and evidence requirements.

Key value message testing

We solicited insights from payers on specific evidence requirements from clinical and economic perspectives in a competitive environment.

Payer insights and objection handler

We gathered and collated comprehensive views on payer perceptions, opportunities, objections, and barriers to market access.

Evidence generation plan

We developed a well-structured evidence generation plan targeting optimal market access in each country in scope.

Relevant resources

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