Global price targeting
for a pipeline asset

Case Study
We conducted comprehensive landscape assessments, combining secondary research, primary stakeholder interviews, and economic modelling to deliver strategic recommendations that optimize pricing and market access across Europe for pipeline assets.
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Technical Ability

We are technically astute, with experts who bring deep healthcare strategy and clinical knowledge to every project.

Literature review and secondary research

Landscape assessment including an extensive review of European HTA pathways, pricing databases and in-depth analogue analysis.

CEM strategic recommendations

Combined analogue assessment insights, with NICE DSU guidelines and our deep expertise in economic modelling and HTA requirements to optimise model structure.

Primary research

Multiple stakeholder interviews across the EU-5 to validate the landscape assessment insights and modelling approaches, assess perception of burden and identify target pricing estimates.

Practical Agility

We are practically agile, operating with a lean structure that allows seamless teamwork and swift resource deployment, ensuring efficient project completion without unnecessary bureaucracy.

A highly graphical landscape assessment 
slide deck

was developed communicating current treatment approaches, the competitive environment and potential reimbursement routes (presented as “market access and funding maps”) for each market.

CEM recommendations

were used to inform evidence generation strategies critical for CE and non-CE markets.

A pricing and market access report

was developed synthesising the research to present strategic recommendations to maximise pricing and access in Europe, accounting for evidence generation needs, potential population restrictions, indication expansion and the competitive landscape.

Relevant resources

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