Will brings over 10 years of experience in leading strategic HEOR and market access projects. He has directed multiple HTA submissions, PRMA strategies, payer research, and global value propositions across the pharmaceutical and biotech industries. Will specialises in digital solutions for value communication and has led high-impact projects for major global companies.
Will holds a PhD and MRes in Clinical Medical Research from Imperial College London and a BSc in Biology from Durham University.
Directed multiple HTA submissions, payer research, and PRMA strategy development.
Leadership in global projects
Led initiatives for big pharma and biotech companies across digital value propositions and market access.
Strategic advisor for global dossiers
Led development and communication of global value dossiers for major healthcare companies.
Experience in range of therapy areas:
Oncology
Immunology
Diabetes
Dermatology
Dermatology
Infectious diseases
Rare diseases
FIECON exceeds my expectations by genuinely trying to achieve the best outcomes for our company. Their flexibility to adapt to unexpected changes and apply technical rigour, while respecting the commercial focus of the company is unparalleled. We see FIECON as part of our extended team.”
Senior Market Access Manager, Mid-sized Pharma
It was brilliantly smart and very well explained. It seems obvious now but that is what genius is, making complex things appear simple.”
Associate Director, Mid-sized Pharma
FIECON are my go to trusted partner. The team deliver high-quality work to timeline, every time. But more than this, FIECON has worked as part of our team, working towards achieving the best possible outcome by providing high level strategic input and challenge during our discussions.”
Market Access Director, Small Biotech
FIECON’s highly skilled expert team helped us to successfully tackle a number of tough pricing and access challenges. Apart from their flawless technical expertise, we have a reliable thought partner to pressure test new ideas and strategies that have a broader relevance than purely health economic aspects.”
Disease Area Director, Big Pharma
The pricing and market access research was a high quality work project, which included detailed information to define the overall and country strategy while the gap analysis was instrumental in the next steps preparation. ”
Executive Director, Biotech
FIECON’s strategic approach to problem solving is a breath of fresh air. We highly value their HTA knowledge and expertise, and they consistently deliver the best solution for us.”
Value Demonstration & Access Lead, Big Pharma
It is a pleasure to work with FIECON. The team are passionate about what they do and it really shows in their high-quality, creative solutions. Working with FIECON gives your projects the highest chance of success.”
Senior Vice President, Small Biotech
FIECON’s team is highly experienced, commercially focused, responsive and flexible. A particular strength I highlight is that FIECON’s team becomes a true partner with all company functions that they interact with. ”
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