Executive Director, HEOR and Access

Holly Guy

Holly is an expert in providing bespoke HEOR and access solutions to clients. She has extensive experience in health economics, conducting over 30 systematic literature reviews and 20 cost-effectiveness analyses across multiple disease areas. She has been instrumental in numerous HTAs and represented pharmaceutical companies at committee meetings. Holly also contributes to value dossiers and statistical analyses, particularly in survival analysis. With a rich background in training, guide creation, and technical reports, she helps clients navigate complex healthcare landscapes.
Holly holds a Master's in Economic Evaluation in Healthcare (Distinction) from City University London and a First-Class degree in Engineering Mathematics from the University of Bristol.

Key facts

Leadership in HTA submissions
Led submissions to NICE, SMC, and AWMSG, with expertise in immune-oncology and survival analysis.
Systematic literature review and economic modelling expertise
Conducted over 30 literature reviews and 20 cost-effectiveness models across various disease areas.
Significant background in statistical analysis
Performed advanced survival analyses, contributing to key dossiers and health economic publications.
Experience in range of therapy areas:
  • Haematology, thrombosis
  • Oncology
  • Infectious diseases
  • Gastroenterology
  • Orphan/ultra-orphan conditions

Relevant service areas